Paris Hilton via last.fm

Uber-Celebrities such as Paris Hilton and P. Diddy have literally overhauled their personalities and created some unique form of highly sensational, super-persona. Something the media is absolutely engrossed with. In doing this they’ve turned their name, their quirks, their biggest faults, and their image into entire brand lines. However, it sometimes seems as if their image has overtaken their natural intuition in favor of a narrow view on marketing and making money.  They’ve sold books, fragrances, music, clothing lines, you name it and they’ve gone there.

There are similar parallels in the adult world with woman like Joanna Angel, Jenna Jameson, Belladonna, Sasha Grey, Tera Patrick, and Dana DeArmond defying the typical porn star blah with the special spice and flavor they add to the industry. Passionate vixens with intelligence and savvy.

To me, these people are wildly passionate about their craft– that is creating an enterprise centered around their identities and their ideas. Some have reached monumental levels of success. This desire to capitalize on their unique ability to see the world, taste the world, smell the world, and experience the world is what branding yourself is all about. Success depends on how well you understand the playing field.

There is however, a greedy way to do this, but also a more empowering (and fulfilling) way to do this. I stick to fulfillment and empowerment. (I sleep better at night.) Paris Hilton may not care whether the attention she receives is true or false, negative or positive, because in the end, it meets her needs for her brand… attention = money. I think if I was to create a network of Wildly Passionate People it would be filled with self empowered people who see the value in their skills and abilities. Because you truly have everything you need to be a successful person, CEO or activist… if you do decide to participate in life. (And that’s something I really do believe about everyone.)

Staying true to yourself is hard no matter what. Whether you live a small town life, in an office job, or a bright lights, flashy style kind of life. Identity is a weird thing. You carry it with you everywhere. Sometimes you don’t know what it is, where to find it, or how to understand it. But in the past few years of my life I’ve found how truly powerful it is. In business and in life. The abundance you can bring to yourself is remarkable if you just know how to enlist the aid of your identity.

It will take immense investment, interest, and intellect to pull it all together to form a cohesive vision however.

But never fear because Joodie is here to guide you along the way. Sign up for the newsletter. Leave me comments. Ask me your craziest questions! I’m here to help you find that Wildly Passionate spark within you.

Stories of passionate people:

• Belladonna Radio is Live and On the Air (laist.com)
• Sasha Grey, The Dirtiest Girl in the World: The Story Behind the Story (idiomag.com)
• Shabooty Interview Series: Andy San Dimas (shabooty.com)
• XRCO Awards, 4/16/09 (2/2) (laist.com)